Press release: Learntec 2019 – Automotive industry: Gamification pushes digitization Museum world: Reach young target groups in a playful way
The international automotive industry is setting a rapid pace when it comes to digitization. Keywords here include autonomous driving, flexible mobility offers or connected services. Manufacturers and suppliers outdo each other in cutting-edge technological developments with more or less imaginative names. Mercedes has MBUX, Honda Dreams Drive or BMW iNext. The world of museums must also master the digital transformation. The digitization of…