February 2019

Light in the tunnel: wegesrand launches video blog for thought leaders

Press, Wegesrand / From

The buzzword digitization kills almost the entire entertainment industry, whether film, music, TV or books. Even the games industry, accustomed to success, is struggling with the challenges of numerous new technologies. The expert network "wegesrand“, an international think tank for digital evolution, is now starting a video blog to shed some light on the digitization jungle. CEO Thorsten Unger meets at the (way)side ...

Light in the tunnel: wegesrand launches video blog for thought leaders Continue reading

Interview with author and AI expert Holger Volland. His thesis: "The creative power of machines is STILL limited"

Videoblog / From

AI - curse or blessing? – It divides minds and experts. Visionaries like Elon Musk or Stephen Hawking have already urgently warned of the potential dangers of artificial intelligence (AI). "AI could be the worst event in the history of our civilization," said the British astrophysicist a good year and a half ago. Ray Kurzweil, on the other hand, predicts a productive...

Interview with author and AI expert Holger Volland. His thesis: "The creative power of machines is STILL limited" Continue reading

Interview with Marlies Hebler from Bookwire. Her thesis: The e-book market is booming: subscription and download-to-own models, but also new developments such as affiliate and gamification concepts will continue to push the market

Videoblog / From

E-Book: Evolution instead of Disruption: – How will we read in the future? What trends are there in e-publishing, what new business models will ensure survival in the digital age? And, the key question: What does the customer want? One answer is the e-book. Firmly anchored in the market, but not with such a disruptive effect as predicted just a few years ago. Instead, sales are growing...

Interview with Marlies Hebler from Bookwire. Her thesis: The e-book market is booming: subscription and download-to-own models, but also new developments such as affiliate and gamification concepts will continue to push the market Continue reading

Interview with film director Marcus Sternberg. His thesis: Book marketing 2.0 must finally rely on moving advertising with coherent stories about books and authors

Videoblog / From

Catalog was yesterday: book trailers against reader dwindling. – According to GfK, between 2012 and 2016 the book trade lost 6,1 million book buyers. One reason for the decline: Internet use has increased, especially among younger target groups. According to the ARD/ZDF online study, more than 2018 percent of Germans were online for the first time in 90. Even more: three quarters of the population see at least occasionally ...

Interview with film director Marcus Sternberg. His thesis: Book marketing 2.0 must finally rely on moving advertising with coherent stories about books and authors Continue reading