Future of market research: Wegesrand-Experts provide information
Big data, social media and the competition from the internet giants Facebook & Co. challenge market research companies.
Apply now: Global Top Round (GTR) and IndieAdvisor & Company are looking for promising game projects; Up to $300.000 in investment possible
Good prospects for developers: The coveted accelerator program from Global Top Round (GTR) from the USA is currently in its fifth round. As a European partner of GTR, IndieAdvisor & Company, headed by Managing Director André Bernhardt, is calling on German and European game developers to participate in the international accelerator program with their projects. The application deadline is May 5th...
Interview with education expert Torsten Caspar. His thesis: Learning 4.0. It is becoming increasingly important to intelligently use and organize knowledge
Learning 4.0 – It is currently assumed that human knowledge is now doubling every five to twelve years. The amounts of data are also exploding at breakneck speed. Globally, 2,5 trillion bytes of data are generated every day. It can be assumed that this development will continue with the further improvement of the technical capacities for ...
Blockchain for Beginners; Educational game Bitsnake explains cryptocurrencies
Bitcoin - everyone talks about it, but only a few understand what is technologically behind it. The serious games specialist IJsfontein Interactive Media has now developed the educational game Bitsnake, which aims to make the topic of blockchain understandable to schoolchildren in particular. The concept for the game was developed by the project sponsor of the educational initiative "expedition d - Digital Technologies | Applications | Professions” initiated, in which Bitsnake is used. The "expedition...
Blockchain for Beginners; Educational game Bitsnake explains cryptocurrencies Continue reading
Interview with film producer Phillip Schall. His thesis: Digitization enables divisibility in the digital space, i.e. a story must be able to play on the respective media channels today. This requires interdisciplinary teams.
Those declared dead live longer. The current Media Innovation Report by nextMedia.Hamburg and Statista found that linear television is still consumed by 80 percent of Germans and is the most popular video format. Older target groups even attest to the lifespan of classic TV for more than the next 10 years. Nevertheless, digitization is shaking up the moving image market. Streaming services and video-on-demand…
Interview with publishing expert Colin Lovrinovic. His thesis: AI will have a lasting and positive influence on publishing work
AI in the book industry; Can AI be creative? – The book industry has changed fundamentally in recent years. Digitization has picked up speed. Self-publishing, e-books, web shops or online campaigns are part of everyday life. Big data applications make publishers' marketing and sales more efficient by analyzing reader interests and customer behavior. Now a new challenge appears on the horizon. Artificial intelligence attracts...
Developer conference QUO VADIS 2019: Indie Game Expo focuses the spot on a quartet of developers from Berlin, Hamburg, Cologne and Ludwigsburg
Double Chance for Flow Fire Game. The Berlin-based game developer, founded in 2015, has been nominated for the German Computer Games Award with its synthetic shooter and was also able to secure one of the coveted places in the exclusive Indie Game Expo. The business development network IndieAdvisor & Company around founder André Bernhardt is curating in this special exhibition area as part of the Quo Vadis developer conference...
Light in the tunnel: wegesrand launches video blog for thought leaders
The buzzword digitization kills almost the entire entertainment industry, whether film, music, TV or books. Even the games industry, accustomed to success, is struggling with the challenges of numerous new technologies. The expert network "wegesrand“, an international think tank for digital evolution, is now starting a video blog to shed some light on the digitization jungle. CEO Thorsten Unger meets at the (way)side ...
Light in the tunnel: wegesrand launches video blog for thought leaders Continue reading
Interview with author and AI expert Holger Volland. His thesis: "The creative power of machines is STILL limited"
AI - curse or blessing? – It divides minds and experts. Visionaries like Elon Musk or Stephen Hawking have already urgently warned of the potential dangers of artificial intelligence (AI). "AI could be the worst event in the history of our civilization," said the British astrophysicist a good year and a half ago. Ray Kurzweil, on the other hand, predicts a productive...
Interview with Marlies Hebler from Bookwire. Her thesis: The e-book market is booming: subscription and download-to-own models, but also new developments such as affiliate and gamification concepts will continue to push the market
E-Book: Evolution instead of Disruption: – How will we read in the future? What trends are there in e-publishing, what new business models will ensure survival in the digital age? And, the key question: What does the customer want? One answer is the e-book. Firmly anchored in the market, but not with such a disruptive effect as predicted just a few years ago. Instead, sales are growing...