Press Release: StartupCon 2018: Da-Da-Da: Wegesrand-Experts set accents in the specialist programme

On September 18, 2018, Germany's largest start-up trade fair and conference, StartupCon, will take place in Cologne's LANXESS arena for the fifth time. As in previous years, it will be accompanied by a first-class supporting programme.

Wegesrand-expert and xethix-Founder Ulla Coester has designed six top-class events that deal primarily with central issues of digitization in the context of technology and ethics. “Following the often unreflected discussions about technology in recent years, it is important that we focus more on the fundamental issues that digitization raises and what socio-political effects arise from this,” explains Coester.

"Digitization at any price?" is the name of a central panel discussion in which Wegesrand-Managing Director Thorsten Unger together with Prof. Dr. Gerald Lembke (Baden-Württemberg Cooperative State University, manheim) and Jörg Bienert, President of the German AI Association, discussed current technologies in the context of the associated social developments, opportunities and risks.

Hans-Werner Klein, Wegesrand-expert for market research and data analysis, and Bernd Fuhlert, data protection expert and managing director of @-yet GmbH in a discourse. Onomatopoeic title: "Da Da Da - Big Data - Smart Data - Dark Data".

AR is on the rise, VR remains a niche phenomenon, according to current studies. In his keynote speech “VR/AR – Status Quo and Quo Vadis”, Thorsten Unger examines whether this is true and where the journey of visualization technologies is headed.

The events at a glance

  1. September 2018, LANXESS arena Cologne, Stage 2

09:30-09:50 Keynote speech Platform Economy: Critical examination, also with regard to our economic system, Prof. Lutz Becker, Hochschule Fresenius Köln

09:55-10:10 Introductory lecture From theory to practice - platform economy in medium-sized companies, Dr. Donatus Weber, Head of Innovation & Industry 4.0, Kampf GmbH & Co.KG

10:15-11:05 Panel discussion: What do we have to discuss and initiate today with regard to the use of technologies in order to shape the future in the desired way?

Prof. Lutz Becker, Jörg Schleicher (Senior Director, Huawei Technologies Germany GmbH), Dr. Donauts Weber, Ulla Coester

11:10-12:05 Digitization at any price? Ethical Discourse on Impact Assessment of Technology.

Prof. Dr. Gerald Lembke, Jörg Bienert, Thorsten Unger, Ulla Coester, Prof. Dr. Markus Jerger (BVMW)

  1. September 2018, LANXESS arena Cologne, Stage 3

13:30-13:55 p.m.: Discussion: DaDaDa: Big Data – Smart Data – Dark Data

Hans-Werner Klein, Bernd Fuhlert, Ulla Coester

14:00-14:40 p.m. VR/AR – Status Quo & Quo Vadis, Thorsten Unger, Ulla Coester

Ulla Coester

Ulla Coester has been a partner in the since 2018 Wegesrand-Network. In addition to her journalistic work, including being editor-in-chief of IT security (until 2006), she has also been working as a coach/consultant for companies in the B2006B sector in the fields of strategy development and project moderation since 2, with an increasing focus on industry for four years 4.0 and digitization in the context of IT security and ethics. As a co-founder of the www.xethix.com platform, she has been dealing with digital trends and their effects on companies and society for six years. Since 2016 she has been a lecturer at Hochschule Fresenius, Cologne, and since 2017 a research assistant at skip. Institute for Applied Digital Visualization eV at the Fresenius University.

Wegesrand

The expert network Wegesrand helps companies, especially against the background of digitization, to discover, channel, evaluate and develop their innovation potential. Interdisciplinary experts control the entire innovation process, from the technology to the legal and financial framework. To the WegesrandGroup includes a network of holdings that covers different trades within digital media creation, including serious games, gamification, games and IP development.