Press release: Very trendy LEARNTEC 2018 in Karlsruhe: IJsfontein Interactive Media presents new digital learning solutions for the automotive industry

January 23.01.2018, XNUMX, Moenchengladbach. For the third time, IJsfontein Interactive Media will be present at the largest German trade fair for digital learning in Karlsruhe. The Mönchengladbach company is one of the most experienced and successful providers of game-based learning solutions in Europe. Serious games, game-based learning and gamification use playful elements to impart knowledge.

“Playful Learning has been delighting users for 20 years. In 2018, gamification is one of the key trends in the constantly growing e-learning market,” says Jannis Goossens, Creative Director Germany at IJsfontein Interactive Media. International market researchers expect significant growth rates in the coming years. P&S Market Research expects global sales of game-based learning solutions to be close to $2022 billion by 23.

alone for Gamification Applications A Frost & Sullivan study predicts a market volume of 2025 billion US dollars in the global automotive industry by 14,5. In his presentation “Gamification in Automotive” (January 31.1.2018, 14, 00:14-30:2 p.m., Hall XNUMX, Industry Forum), Goossens will show what game-based training solutions can look like in the automotive industry. Here he addresses the following questions, among others: How do companies form a globally active learning community for the introduction of new vehicles? How do automobile manufacturers create digital change in the minds of employees in order to convey the functionality and potential of digital mobility services?

In addition to serious games and other playful learning solutions, the company is also focusing on immersive technologies such as virtual and augmented reality at LEARNTEC. In Hall 1 Stand E68, visitors can experience for themselves what contemporary game-based learning solutions look like and immerse themselves in the new virtual reality using augmented reality using the Microsoft HoloLens.

IJsfontein Interactive Media Ltd

IJsfontein Interactive Media offers game-based learning solutions and has many years of project experience, consulting and conception expertise in the field of "games and education". Research projects and teaching activities also establish an extensive transfer of science and practice. Since 1997, more than 50 employees have been working on projects with well-known companies, institutions and educational institutions that have received numerous awards. IJsfontein operates offices in Amsterdam, Mönchengladbach and Berlin.

Jannis Goossens

Jannis Goossens has a Master of Arts in Professional Education and develops user-centered game-based learning for industry and research. His concepts enrich learning processes with the interaction of game design, technology and learning analytics and are used in international training solutions for well-known agencies and customers.